Justin Bieber is a pop and R&B singer/songwriter from Canada. He was born in 1994 in Stratford, Ontario. In 2007, his mother posted a video of Justin performing at a local talent competition on Youtube, in order for his friends and family to be able to watch it. The video attracted attention. His mother continued to post more videos of him singing covers. He started to build an audience. He was discovered online in 2008 by Scooter Braun. Braun flew Justin to Atlanta for him to meet and sing in front of Usher. This resulted in him signing to Island Records. In 2009 he released his first EP entitled My World and a year later, released his debut album My World 2.0. The leading single for this album was undeniably the hit single Baby. The video for this song went viral. The album went platinum in the US, the UK, and Canada. The following years were very busy with album releases, tours, and movies. Shortly after the release of his first album came the “My World Tour”. After that, his concert movie “Justin Bieber: Never Say Never” came out. The documentary made more than 73 millions dollars at the box office. Justin Bieber also released a Christmas album entitled Under the Mistletoe in 2011. In 2012, the artists released an album called Believe. Another documentary followed: “Justin Bieber’s Believe”. After a brief break from the musical spotlight, Justin Bieber released “Where Are You Now” with Diplo in 2015. This release was an obvious change in musical direction for the artist as his audience grew bigger and wider. Justin Bieber’s album Purpose was released that same year. "What do you mean?" was one of his first number ones in the Billboard 100 and was a massive success overall. His second single from that album called "Sorry"dethroned Adele’s "Hello" after a week at the top of the Billboard 100. Before it had even been released officially as a single, "Love Yourself " did equally as well as the other singles. In 2016, Justin Bieber released a single called "Cold Water" with Major Lazer and MO. Within the first week, the song jumped to second place in Billboard’s top 100. With every album, his audience has grown and his style has expanded.