Max Pezzali was born on the 14th November 1967 in Pavia, Italy. His parents owned a florists near the family home. During his high school years Pezzali was held back for one year because he did not achieve the required pass grades. It was in this class that he would meet his best friend and future band mate, Mauro Repetto. Pezzali and Repetto both shared a love for rock and roll music and it was this which led to the initial idea of starting a band.